What is Digital Marketing ?: An Introduction

What is Digital Marketing ?

We'll know Today What is Digital Marketing ? It is an introduction of web marketiing but before starting the course , I want to give you some basic information which are very important to understand the course. Without these basic information it can be a bit difficult for you to understand the course, so let us understand these basic information about internet marketing.

What is Marketing

Although marketing has been defined differently by many scholars, but here we will understand this religion in very easy words.

"Marketing is a management process related to any business in which we research the needs of customers, create products and services as per requirement, promote these products and services with the aim of making profit, delivers these products and services to the customers through the exchange of products / services and its values by providing them satisfaction through these products and services. "

Friends, although the field of marketing is very wide, but we need to have such a knowledge of marketing to understand the term of modern web marketing.

After understanding the term marketing, now we will know introduction that what a digital marketing is?

What is digital marketing?

It is a very effective form of marketing. As is known, it is made up of two words digital and marketing, in which you have understood above about the word marketing, now let us understand what the word digital means, digital here means Internet or Web World. In this way we can define it as -

"Digital marketing is a productive method or form of marketing through which we promote our products and services among the most appropriate and targeted customers in order to increase sales, profit and brand awareness using internet, search engines and various social media platforms."

In simple words, through the Technics off Page digital marketing, we promote our products and services, make them accessible to the people and make profit by selling.

Now the question arises that in both marketing and digital marketing, we are doing the same thing, the only difference is that in digital marketing, we do marketing work through the internet, so why is it so important? Let's understand.

Why is Digital Marketing Important?

To understand why it is important, let us take an example. Suppose we have an educational institute of our own and we work in traditional ways such as giving articles in newspapers, printing pamphlets, investing on boards and hoardings etc. to promote it. But with the help of all these, we are not able to reach the target audience and at the same time we are limited to a particular area. We also approach those who do not need our services.

In these traditional methods of publicity, we spend a lot of our money and time and also we are not able to track how many customers are coming to take our services, as well as the scope of our reach to the customers is very limited. It is expensive but through digital marketing we can easily reach our target audience for less money and in the desired location because in today's internet age the highest traffic is on websites providing various services and on many social media platforms like YouTube, Facebook, Instagram, WhatsApp, Google, Bing or on Yahoo where a large number of people are present to exchange information.

Through digital marketing, we attract and target our target audience by marketing and advertising our products or services on these different platforms of the Internet and easily reach them. The customer who needs our products and services reaches us easily with just one click. 

Through webmaster tools like Google Analytics and Google Search Console , you can track your up-and-coming customers and your business and also improve the marketing process. Now you must have understood why digital marketing is important. Let us now understand briefly why it is necessary through the following points- 

• Digital marketing is less expensive than traditional marketing, that is, we can start promoting our product and service even with less money.

• We can reach our target audience easily through this.

• Awareness of product and service can easily reach as many people as possible.

• You can easily start marketing the product and service in your desired location anytime.

• Can track your business performance.

Friends, hope that through this article you will have got a good understanding about the marketing, what is digital marketing and benefits of its, yet if you have any questions or need help related to internet marketing , do let us know by commenting. You're always welcome in comment sectionfor any suggestion and feedback. Let's see in next the part of the course. Have a great day and Thank You!